Parents, staff AND students are invited to hear the story about how one man, Victor J. DeNoble, Ph.D., took on the multi-billion dollar tobacco industry and what his tobacco research revealed. You will shocked, informed and entertained!
Victor J. DeNoble, Ph.D. was recruited to develop a safer cigarette for Philip Morris in the 1980’s. In his secret research laboratory, he studied nicotine’s effects on the central nervous system and was successful in developing a nicotine substitute that did not elevate the heart rate; however, attempts to publish his work were suppressed by Philip Morris. Dr. DeNoble was eventually fired and his laboratory was seized. After a decade of being silenced by a secrecy agreement, he became the first whistle blower to testify before Congress and was a key witness in the federal government’s investigation into the tobacco industry’s research practices.
Funded by the SRVUSD Tobacco Use Prevention Education (TUPE) Grant, Dr. DeNoble raises awareness of the extreme addiction of tobacco products and other drugs and the deceptive tactics used by the tobacco industry.
Please register to attend at www.SignUpGenius.com/go/508084AACA82C7-inside
Admission is free.